Jockey India : Brand Retention via Digital Platforms
A pivotal design project, in collaboration with 3MindsDigital as an UI/UX intern, to revolutionize digital engagement and create a user-centric mobile experience that ensures Jockey's brand remains at the forefront of the Indian market.
Project Overview
In today's digital age, maintaining brand loyalty and retention is a paramount challenge. The project addresses this challenge by aiming to reshape digital engagement and enhance customer satisfaction. With a focus on creating a user-centric mobile experience, our goal is to ensure that Jockey's brand remains at the forefront of the Indian market. It carries significant importance in the dynamic world of digital branding and represents an exciting opportunity to set new standards for customer interaction and brand loyalty in the digital landscape.
My Role
An an UI/UX design intern, I actively participated in the following tasks :
User research
Wireframing
Prototyping
Project Type : Internship Project
Company : 3 Minds Digital, Mumbai, India
Duration : 4 Months
Objective
Our primary objective was to create a cutting-edge mobile application that would elevate customer satisfaction and enhance brand retention. We aimed to transform digital interactions, setting new standards for user engagement and reinforcing Jockey's market presence.
Approach
To achieve this objective, we employed a comprehensive experience design approach. This involved conducting extensive user research, creating intuitive wireframes, and developing prototypes. Our collaborative effort allowed us to integrate innovative design elements and top-enhanced features, all while preserving Jockey's core brand identity.
Final Product Overview
While the Jockey India Mobile Application is yet to go live, it represents a significant milestone in the brand's digital transformation. The application promises a more interactive, engaging, and user-friendly experience for customers.