Diagonal
A hypothetical brand directed to a creative exploration into crafting a unique and compelling brand image for a fictitious tech accessory device. With focus on both visual identity and information design, this project will define the essence by shaping its brand persona and ensuring effective communication through various design elements.
Project Overview
Diagonal is a fictional brand that represents a tech accessory device company. The brand was conceptualized as part of a creative exploration project, with a focus on crafting a unique and compelling brand image. It embodies a dynamic, innovative, and futuristic persona. It's designed to appeal to tech-savvy individuals and those who appreciate cutting-edge design. The brand emphasizes creativity and thinking "outside the box."
My Role
Brand Designer / Visual Identity Designer
As the primary designer responsible for crafting the brand's visual identity and design elements, my role involves creating the logo, color palette, typography, iconography, and branding elements, designing various materials, such as brochures, flyers, packaging, digital marketing assets, instructional posters, and infographics, all while ensuring they align with the brand's visual identity.
Objective
The overall objective of the project is to craft a brand that stands out in the market, resonates with the target audience, and fosters brand loyalty by effectively communicating its essence through design and messaging.
Deliverables
Visual Identity Design
Brand Research
Print and Digital Media Application
Storyboard for Visual Narrative
Instructional Design for Poster
Brand Style Guide
Instructional Design for Poster
Infographics for Storytelling
Conclusion
The "Diagonal" Brand Project culminated in a unique and visually compelling brand image for a fictional tech accessory company. The project's primary objectives were to establish a strong visual identity, convey effective communication through various design elements, and create educational materials for the product. The results include a distinct logo, a modern color palette, and captivating design elements. Extensive brand research informed strategic positioning, and the brand style guide ensures consistency across all materials. A visually engaging narrative, instructional materials, and infographics effectively convey the brand's story and product features. The project's success lies in its potential to captivate the target audience, fostering brand loyalty and enabling effective market positioning.